Launch. Grow. Belong.

More Than A Storefront

The Local is a retail incubator designed to support and accelerate small businesses. We provide affordable retail space, mentorship, and real-world experience to help entrepreneurs grow with confidence.

Whether you're visiting, shopping, or launching your own business, The Local is built to connect people, ideas, and opportunities.

View The Shops

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Downtown outdoor cafe with blue tables and umbrellas, a painted mural on a building wall, a painted water stream on the ground, and people walking and sitting.
A glass window with a sign that says "Thank you for supporting local." Reflection of a tree and the outdoors visible on the window.
A crowded outdoor market with tents and booths, with people walking, sitting, and browsing on a sunny day, surrounded by green trees and a building with solar panels.

The Shops

  • An all-new cafe concept by local favorite Moon Hollow Brewing. Guests can enjoy fresh coffee, espresso beverages, pastries, and bagels prepared daily.

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  • Dedicated to high-quality, thoughtfully designed merchandise, inspired by the culture, mountains, and traditions of Southwest  Virginia. From Virginia Tech licensed apparel, to Blacksburg and SWVA lifestyle themed pieces, this shop creates items that locals, students, and fans are proud to own.

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  • A paw-some spot run by human artist Taylor and inspired  by a mischievous crew of rescued cats. Offering original feline-themed art, stickers, pins,  and apparel, while directly giving back by donating up to 10% of profits to animals in  need.

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  • A curated footwear retailer providing a personalized shopping experience focused on comfort and minimalist movement from brands such as Lems and Merrell, alongside everyday essentials from New Balance and Converse.

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  • A curated men’s boutique and lifestyle shop for individuals who value unique style and craftsmanship. The collection features high-quality apparel and distinct lifestyle goods that blend functional comfort with a refined aesthetic.

  •  A lifestyle shoppe with a rotating showcase of Virginia-based craft and design, highlighting artisan pottery, fine leather goods, original art, textiles, hand-poured candles, furniture, and modern industrial home decor.

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  • Five revolving spaces showcasing rising regional startups, innovators, and new concepts on dedicated wall displays.

A breakfast scene with two plates of pastry, a cup of coffee, a latte, and a chocolate drink on a wooden table.